Firm Feel offers decades of knowledge, expertise Since 1997, the Ross family has supplied hobbyists with steering and suspension parts for body styles Jan 26, 2018 Courtesy of Firm Feel | The Ross family knows a thing or two about the steering and suspension they sell through their business, Firm...
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Frank Wester
A QUICK HISTORYIt all started in the early 50's, when Dad ( Rod Ross ) was a young man and Southern California was still orange groves and farmland. If you wanted a Hot Rod, you built it yourself from scratch. So Dad built his "34 Ford Hot Rod" and cruised Wilshire...